Campbells Plus

Brief

A new venture born from within the established Campbells brand, Campbells Plus makes it easy for small businesses to gain fast and ultimate access to any products, anywhere. The new online platform champions independent labels and is dedicated to levelling the playing field and steering their businesses to success.

Solution

The marketplace for independents. Campbells Plus is quite literally a fresh extension of the Campbells brand, tapping into a new market and audience. We brought to life the brand promise of ultimate access through a vibrant, inclusive brand with a local focus. Community plays a central role where vibrant organic illustrations meet business owner stories.

Client
Campbells Plus
Year
2022
Services
Brand identity, Website
Business stage
Established Business
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