Cook & Waiter is arguably Sydney’s best caterer for bespoke high-class corporate and private events. While the company was growing and taking on new challenges like opening their first venue, their identity hadn’t kept up with their growing ambitions. Their online presence was outdated and the brand lacked unique assets to help the team tell their story.

We helped Cook & Waiter clarify their story as creators of “Signature Moments” and evolved their identity to reflect their premium positioning. We strengthened their presence with a new bolder logo and a crafted typographic tone full of beautiful moments of flourishes and ligatures that symbolise these magical memorable moments when great food, great people and the right level of care come together.